How We Do It
TV is still the dominant player in advertising, with consumers watching more than 4 hours per day — but multi-screen consumption brings audiences to tablets and smartphones, and content distribution has never played such an important role as it does today. We plan television campaigns to be impactful and most important, targeted to the right audience - all while being cost effective.
With an ever changing advertising landscape, print isn’t what it used to be...but it still exists. That’s all the more reason to be strategic in your approach when utilizing this traditional medium as it still has its place in certain ad campaigns. Whether it's magazine, newspaper, or outdoor ads such as Billboards. Just because print is considered an old schoolplatform, it doesn't mean your approach to Engage people with this platform has to be. Being innovate with print formats, geographic targeting, and targeted, compelling creative, we've got this base covered?
Creative is just as important to the success of a campaign as the media placement itself. If the message isn't compelling, engaging or telling of who you are and what you're about, then the likelihood you're going to see a conversion from the customer consuming the message is slim. Our creative development is a collaborative effort to make sure that the creative is targeted to the right audience and conducive across the platforms it's being served on while still maintaining consistency in the messaging and the brand. We take you from start to finish in the creative journey from the early stages to execution. Each creative campaign is tailored specifically to the client - no two creative campaigns are even close to the same!
We take you from start to finish in the creative journey from the early stages to execution.
Media has gone digital. As our abilities to consume media evolve through outlets such as Smart TVs, mobile, tablets, online video, our ability to reach audiences in new way expands as well. We develop multi platform digital strategies to improve advertising in newer digital, social media, video, and mobile channels.
Your potential customer is listening to news and music everywhere from cars to gas stations to streaming audio at the touch of their fingertips. By staying current on the latest data on ratings, consumer listening trends and formats to optimize audio campaigns that increase brand lift awareness and essentially drive response. By strategically planning creative, applying innovation and utilizing unique opportunities like in site promotion and content integration, our campaigns will deliver the response you're looking for whether it's branding awareness or direct response.
It's important to your brand/company to have constant presence in mass and digital media. Our relationships with local and regional media are imperative to get your custom content to the right media outlets to maintain relevant and noticed in the marketplace. Our writers create strong and engaging content that is distributed to local media outlets, bloggers, and journalists.